Podcast note: 15. knowledge business

This blog is the note and review about the podcast for 15. 知识服务利用你的焦虑，你还是忍不住持续付费 in 疯投圈.

Podcast link

Self-improvement

1. TED
2. Popular in the United States

How to succeed on online platform

1. The content product is unstable
2. Replying on the people who has influence

Improve the quality of zhihu

1. trail
2. refund policy

Why TAL Education Group succeed

1. Improve the content quality
2. They can control the quality (like publisher: review, edit)
3. The authors is hard to do part-time for it

standardization is easy for platform

Service is hard to do platform

1. It is unstable quality
2. customized
3. wedding, education, indoor designing

Four types of payment in igetget

1. daily update article, podcast-> full year period
2. class (how to be a presenter)
3. podcast ( summary of a book)
4. physical books, office products

How to scale up in the future for igetget

1. podcast (summary of a book): standardization -> no variable cost, subscription (cash flow easy)

Facts in Igetget

1. 65% consumer are male
2. It is few for impulse purchases
3. business, psychology are most
4. even fewer female, but these women are with high education, social status

Offline Training

Do they focus on the result?

company pay or individual pay?

company pay -> easy, for big company does not care about it

individual pay -> They focus on the result. How do they check they learn something? (certificate?) Or they just want to self-improvement

There are most IT PMs.

Online is too many people to do, it is time to require the understanding offline

Content product

1. easy to consume no matter location and time
2. podcast product is good for commuting time, bits and pieces of one’s free time