Podcast note: 24. Coffee fight in China

This blog is the note and review about the podcast for 咖啡战争 in 疯投圈.

Podcast link

Three property of coffee

1. addictive
2. many types, scenario (coffee machine, high quality, low quality, fast food)
3. high Gross margin

target market:

1. 30 yr white-collar worker

2. focus on delivery

3. do business with companies

Coffee in China

1. drink for social
2. drink for drink