Podcast note: 26. Miniso

This blog is the note and review about the podcast for 名创优品的十元店江湖 in 疯投圈.

Podcast link

The property of Miniso

1. low price -> hard for delivery
2. small item
3. immediately get
4. SKU many types (need to search)
5. items easily to stimulate the potential shopping desire

popular product of Miniso

1. tissue paper
2. water

Model innovation -> USA (uber)

Consumption habits -> Japan

Franchise tyes

1. strong Franchise -> management, hiring, product
2. week Franchise -> only supply product

the percentage of the revenue

1. open a new franchise -> get most of revenue
2. continuous operation -> only 10% of the revenue (less)
3. when getting the cash flow, it can lend the money to upstream and downstream
4. cash flow is the core

JD, Walmart

1. profit ratio is low
2. but it get much more cash flow -> keep lending to money to others (get interest rate)

If the cash flow keep growing

1. hard to bankrupt
2. important than profit

other country markets:

1. East Euro
2. African
3. Singapore
4. East South Asian

Different business model:

1. China: focus on cash flow
2. other countries: week Franchise (get higher gross margin)

Other reference:

怎么评价名创优品（miniso）？