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Podcast note: 35. new consumer brand coming up

This blog is the note and review about the podcast for 新消费品牌崛起大时代 — in 疯投圈.

Podcast link

Best product

1. Apple, Dyson
2. perfect product
3. company think define the product
4. focus on additional value

additional value

1. leading technology

2. history endowment (local history)

3. luxury (history & loyalty, culture)

4. emotional connection

target consumer

1. less focus on CP value
2. appearance & taking photo

Best Price

1. Xiaomi
2. focus on efficiency

Best overall solution

1. Starbucks, Nike

日本 v.s. 歐洲

日本也有匠人文化 但也沒奢侈品

Apple target consumer

designer, composer

life style for common people long for