https://www.pinterest.com/pin/433190057912345339/?nic_v2=1a3dFhpjD

Podcast note: 36. new consumer brand coming up

This blog is the note and review about the podcast for 中国有过多企业旨在提升效率，太少能创造体验 — in 疯投圈.

Podcast link

Reason why there are few experience

1. 提高效率 -> set KPI -> easily to improve efficiency (Alibaba good at)
2. 指標清楚 -> social, community, entertainment (hard to measure and uncertainty)
3. Tencent is more tolerate for short-term index -> for long-term KPI (good at content experience)
4. focus on additional value

text, image, short video platform

1. text-> the content, components of markup

2. short video -> demo 如何化妝

3. image -> demo most key the snapchat (gif: latte art)

Some product is not good for short-video (too long for 30 seconds)