Podcast note: 37. short video market

This blog is the note and review about the podcast for 与花总漫谈短视频行业 — in 疯投圈.

Podcast link

Bilibili

1. young generation (most students)
2. 2D anime or game
3. less Ads, focus on content, IP

Kuaishou

1. recommendation (like TikTok)
2. following (following group)
3. same level (live only on same level ->desire most people open live instead only popular people open live -> focus on localization)
4. less heavy KOL
5. focus on life not perspective, opinions

content creator generation

1. long time ago, only expert can publish their opinions
2. currently, most people can become blogger
3. Kuaishou, making many people even without degree, also can make content

Bilibili

內容 專門

TikTok

網紅, 外貌

流量掌握在平台手上 -> Ads 好做

My Review

這部內容蠻不錯的 我也蠻有興趣 短影片市場

不過中間一直聽到奇怪的特效 有點降低收聽品質