Podcast note: 41. Beijing Kwai Technology

This blog is the note and review about the podcast for 41. 快手的社交网络之路 in 疯投圈.

Podcast link

Few facts of Kuaishou

1. 20% poor population use Kuaishou
2. most of them are in secondary cities
3. most tend to focus following not discovery
4. more on Humanities
5. more focus on the person recording the video
6. algorithm focus on following and give benefit for most common people
7. less M type of following

Few facts of TikTok

1. most users are in big city
2. most tend to focus discovery not following
3. more on content
4. more focus on the content not the person
5. algorithm focus on cool and beautiful content and give benefit for the most popular or expert
6. more M type of following

Business model

donate, selling -> user between user (trust)

Ads -> the relationship between user and content is strong (TikTok)

Wechat

product improvement story

Directly click content (less 1 click) -> more efficient -> but the click rate does not increase

More users follow the people not the content

Kuaishou Ads model

1. Performance ads: game, app download, E-commerce -> only action, ads get paid: CPA, CPS, CPC
2. brand advertising: auto -> show the branding